Ripple Launches Ripple Prime After Hidden Road Acquisition
Ripple acquires Hidden Road and rebrands it as Ripple Prime to expand institutional crypto services.
- Ripple acquires prime brokerage firm Hidden Road
- Rebranded entity named Ripple Prime for institutional services
- Aimed at enhancing crypto trading and liquidity access
Ripple has officially announced the acquisition of prime brokerage firm Hidden Road, marking a strategic move into institutional crypto finance. With this acquisition, Ripple is rebranding the entity as Ripple Prime, a new platform focused on offering top-tier trading and liquidity services to institutional clients.
The acquisition aligns with Ripple’s ongoing push to deepen its presence in the digital asset ecosystem, particularly at the institutional level. Ripple Prime is expected to provide secure and efficient access to digital asset markets, catering to banks, hedge funds, and other financial institutions looking for a reliable infrastructure in crypto trading.
What Ripple Prime Brings to the Table
By rebranding Hidden Road as Ripple Prime, Ripple is not only inheriting its client base and technology but also positioning itself as a one-stop solution for institutional crypto access. The platform is designed to deliver:
- Aggregated liquidity across exchanges
- Seamless execution of large trades
- Robust compliance and risk management tools
These offerings make Ripple Prime a direct competitor to other institutional players like Coinbase Prime and Galaxy Digital.
A Strategic Step in a Growing Market
This move signals Ripple’s commitment to building a full-scale financial ecosystem around digital assets. Ripple Prime will likely play a key role in expanding the company’s reach beyond payments and into areas like trading, custody, and market-making.
The launch of Ripple Prime also comes at a time when institutional interest in crypto continues to grow. With increasing demand for regulated and secure platforms, Ripple is aiming to bridge traditional finance with digital assets more effectively.
As crypto adoption rises, Ripple Prime could become a cornerstone in the infrastructure supporting institutional involvement in digital currencies.
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