Jiuzi Holdings Greenlights $1B Crypto Investment
Jiuzi Holdings approves a $1B investment in Bitcoin and crypto, marking a major move by a Chinese public company.

- Jiuzi Holdings approves up to $1B for Bitcoin and crypto.
- Move signals growing institutional interest in digital assets.
- Company plans to explore Web3 and blockchain sectors.
In a bold step toward digital finance, Jiuzi Holdings, a Chinese publicly traded company, has approved an investment of up to $1 billion into Bitcoin and other cryptocurrencies. This decision places Jiuzi among a growing list of international firms embracing crypto as a strategic asset.
The company, which is listed on the NASDAQ, traditionally operated in the electric vehicle (EV) market. However, this pivot into the crypto sector reflects a broader shift in global corporate finance, where traditional firms are increasingly diversifying into digital assets.
Jiuzi’s board gave the green light for this massive investment, which will not only include direct purchases of cryptocurrencies like Bitcoin and Ethereum but also potential stakes in Web3 projects, NFTs, and blockchain infrastructure companies.
A Sign of Growing Institutional Confidence
Jiuzi Holdings’ move is more than a financial play — it’s a signal. As one of the few Chinese companies to publicly declare such a large crypto investment, it shows growing institutional confidence in the future of blockchain technology and decentralized finance.
This announcement comes at a time when regulatory uncertainty still looms in China around crypto trading. However, Jiuzi’s investment approach seems to align with legal frameworks, likely focusing on international markets and blockchain ventures outside of direct retail crypto services within China.
If executed in full, the $1B investment could have ripple effects across the crypto industry, drawing more corporate players into the digital asset ecosystem.
Expanding Beyond EVs into Digital Assets
This strategic shift may also represent a rebranding or repositioning of Jiuzi’s business model. Originally focused on the EV space, the firm is now venturing into emerging technologies, eyeing sectors like Web3, decentralized applications, and possibly even metaverse-related assets.
With this announcement, Jiuzi joins the ranks of global firms like Tesla and MicroStrategy, which have made headlines for their substantial Bitcoin investments.
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