Whales Can Make or Break Crypto Projects

High ARPU signals whale influence—great for institutions, risky for retail crypto projects.

Aurelien Sage September 24, 2025 - 6:30 PM

Graph showing whale activity impacting crypto project revenue via ARPU

Market

ARPU helps measure whale impact on crypto revenue
Institutional projects often depend on large holders
Retail-focused platforms risk imbalance with high ARPU

In the world of crypto, data is everything. One important metric that reveals a lot about a project’s user base and financial health is Daily Average Revenue Per User (ARPU). A high ARPU often means that a small group of users—commonly known as whales—are contributing a significant portion of the revenue.

Whales are users who hold large amounts of tokens or make large-scale transactions. While their participation can bring rapid growth and liquidity, it also introduces potential risks—especially for projects that aim to serve everyday retail users.

Institutional vs. Retail: A Revenue Contrast

For projects built with institutional players in mind—like custodians, liquidity providers, or enterprise solutions—a high ARPU makes sense. These users bring large capital and are expected to make big moves. Their influence is a feature, not a bug.

But when a crypto platform claims to be retail-focused yet shows signs of high ARPU, it could indicate something else: a heavy reliance on just a few whales. This creates an imbalance. If one or two of these big players exit the project, the revenue—and perhaps the trust—could quickly collapse.

The Impact of Whales on Crypto Projects

Daily average revenue per user (ARPU) can highlight the influence of large holders on a project’s revenue. A higher ARPU often suggests a stronger contribution from whales.

For projects targeting institutional players, this dynamic is… pic.twitter.com/2oj97vCK5q
— CryptoRank.io (@CryptoRank_io) September 24, 2025

Why This Matters for Web3 Builders

Crypto projects thrive on community and decentralization. When revenue depends heavily on a few individuals, the sustainability and fairness of the system come into question. Web3 builders should monitor their ARPU not just for growth, but also to ensure it aligns with their user base goals.

For retail-driven platforms, a healthier model is one where revenue is spread across many smaller users. This not only reflects true decentralization but also reduces the risk of sudden revenue shocks caused by the exit of whales.

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Disclaimer: The content on CoinoMedia is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency investments carry risks, and readers should conduct their own research before making any decisions. CoinoMedia is not responsible for any losses or actions taken based on the information provided.