Strive Pushes Intuit to Add Bitcoin to Treasury

• Strive calls on Intuit to buy Bitcoin for treasury
• Move seen as protection from AI-driven risks
• Highlights growing trend of BTC as corporate hedge

Bitcoin as a Hedge Against AI Disruption?

Strive Asset Management has made a bold suggestion to Intuit, the financial software giant behind TurboTax and QuickBooks: add Bitcoin to your corporate treasury. The reason? To shield the company from potential disruption caused by the rapid rise of artificial intelligence.

Strive believes that as AI transforms industries—including finance—Bitcoin could serve as a long-term store of value, insulating Intuit from unpredictable shifts. It’s not just a financial move, but a strategic one, aimed at future-proofing the company’s balance sheet.

Why Bitcoin, and Why Now?

The call for Bitcoin comes amid growing corporate interest in digital assets. While companies like Tesla and MicroStrategy have already made headlines by investing in Bitcoin, Strive’s push for Intuit adds a new angle—using BTC as a defensive asset in the face of technological disruption rather than inflation or currency devaluation.

Artificial intelligence has the power to streamline services, automate workflows, and even replace traditional software-based offerings—potentially threatening Intuit’s core business model. According to Strive, having Bitcoin on the balance sheet could act as a hedge if AI reshapes the industry faster than expected.

BTC in the Boardroom

Strive’s proposal reflects a broader shift in how institutional investors view Bitcoin. No longer just a speculative asset, it’s increasingly being seen as digital gold—an uncorrelated, decentralized asset that can protect wealth during periods of economic or technological upheaval.

If Intuit responds positively, it could pave the way for other major tech firms to consider similar moves. As AI continues to advance at breakneck speed, Bitcoin may become a key tool for corporate resilience.