Two U.S. Companies Add Bitcoin to Their Balance Sheets

• Thumzup Media invests $1M in Bitcoin, allocating 90% of liquid assets to BTC.
• KULR Technology increases Bitcoin holdings to $42M with a $21M purchase.
• Thumzup plans to pay contract workers in Bitcoin, promoting crypto adoption.

U.S. Companies Boost Bitcoin Holdings

Bitcoin’s appeal as a corporate treasury asset continues to grow, with two U.S. public companies recently announcing significant investments in the cryptocurrency. Thumzup Media, a Los Angeles-based social media marketing firm, and KULR Technology Group, headquartered in San Diego, are leading the charge in integrating Bitcoin into their financial strategies.

Thumzup Media Bets Big on Bitcoin

Thumzup Media has made its first Bitcoin purchase, investing $1 million and allocating 90% of its liquid assets to the leading cryptocurrency. The company aims to strengthen its position in the digital economy and hedge against traditional financial market risks.

In a bold move to further embrace crypto, Thumzup plans to offer payments in Bitcoin to its contract workers. This approach not only reflects the company’s confidence in Bitcoin’s long-term value but also aligns with its vision to promote digital innovation within its operations.

KULR Technology Expands Crypto Holdings

Meanwhile, KULR Technology Group has doubled down on its Bitcoin strategy with a $21 million purchase, raising its total holdings to $42 million. The company, which specializes in thermal management technologies, appears to view Bitcoin as a key component of its corporate investment portfolio.

KULR’s growing Bitcoin reserves signal a strong commitment to cryptocurrency as a financial asset, providing a potential hedge against inflation and diversifying its balance sheet.

A Growing Trend in Corporate Bitcoin Adoption

The decisions by Thumzup and KULR underscore a larger trend of public companies turning to Bitcoin as a store of value and strategic investment. As Bitcoin gains wider acceptance, its role in corporate treasury management continues to evolve, further solidifying its position as a viable asset class in the modern financial landscape.