Jesse Pollak Faces Heat Over Soulja Boy Meme Token
Base co-founder Jesse Pollak drew backlash after backing a meme token by Soulja Boy, raising concerns over the rapper’s controversial crypto history.
- Jesse Pollak promoted a meme token launched by rapper Soulja Boy.
- ZachXBT criticized Soulja Boy’s history of promoting alleged scams.
- The community is questioning the legitimacy and ethics of the promotion.
The crypto community is buzzing once again, and this time it’s not about a new protocol or market trend. Jesse Pollak, co-founder of Base—Coinbase’s Layer-2 blockchain—recently found himself at the center of controversy after promoting and backing a meme token launched by rapper Soulja Boy.
Meme tokens have become a wild trend in crypto, often created for humor or hype. But when someone as prominent as a blockchain founder throws support behind one—especially linked to a celebrity with a sketchy crypto past—it raises eyebrows.
Pollak’s public support wasn’t just a casual retweet. He reportedly helped push visibility for the token, which brought immediate backlash from Web3 enthusiasts and watchdogs alike.
ZachXBT Reminds the Community of Past Scams
Crypto sleuth ZachXBT didn’t hold back. He called out Pollak’s actions, questioning why someone like Soulja Boy—who has been repeatedly involved in questionable crypto activities—was being given a fresh platform.
According to research shared by ZachXBT in April 2023, Soulja Boy had already promoted 73 different crypto projects and launched 16 NFT collections. Alarmingly, many of these were labeled scams or pump-and-dump schemes. This track record has made many in the crypto world wary of anything tied to his name.
ZachXBT’s post reignited community debates about ethical responsibility, especially from figures who help shape the blockchain space. Many questioned whether Pollak’s move was driven by innovation or just internet hype.
The Risk of Celebrity Hype in Web3
This incident has once again spotlighted the ongoing issue of celebrity involvement in crypto. While their participation often brings mass attention, it also comes with a history of promoting risky or short-lived projects.
The backlash to Pollak’s support suggests that the crypto community is growing tired of hype-based decisions, especially when they come from trusted figures. For a space aiming for mainstream trust and long-term utility, the line between fun and fraud is becoming increasingly thin.
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