Mexico’s Salinas All‑In: 70% Bitcoin Bet
Ricardo Salinas Pliego boosts his portfolio to 70% Bitcoin, keeping 30% in gold—major confidence boost for crypto markets.

- Salinas now holds 70% Bitcoin in his portfolio
- Remaining 30% split between gold and gold miners
- Escalation from 10% in 2020 shows growing crypto conviction
A Bold Bitcoin Shift
Ricardo Salinas Pliego, Mexico’s third-richest individual, has revealed that 70% of his liquid investment portfolio is now allocated to Bitcoin. This represents a significant increase from his previous allocation and positions him as one of the most high-profile Bitcoin supporters globally. The remaining 30% of his portfolio is divided between physical gold and shares in gold mining companies.
From Conservative to Crypto Maximalist
Salinas’s investment journey into Bitcoin began in 2020 when he allocated just 10% of his portfolio to the cryptocurrency. Over the years, his confidence in Bitcoin’s long-term value has grown. By 2022, that allocation had climbed to 60%. His current 70% share underscores a deepening belief in Bitcoin over traditional financial assets.
Why He’s Doubling Down
The billionaire entrepreneur describes Bitcoin as “the hardest asset” with superior characteristics to gold, such as a fixed supply, digital portability, and resistance to inflation. Salinas advises adopting a long-term strategy with Bitcoin, recommending dollar-cost averaging and discouraging efforts to time the market.
What It Means for Crypto
Salinas’s bold move sends a powerful message to investors worldwide. High-profile endorsements from billionaires often spark wider interest and lend credibility to the digital asset space. His aggressive positioning may inspire similar moves from other wealthy individuals and family offices.
Risks & Market Implications
While his confidence is notable, investing heavily in Bitcoin carries inherent risks, including high volatility and regulatory uncertainty. Nonetheless, Salinas’s strategy reflects a strong belief in Bitcoin’s resilience and long-term value proposition.
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