PSG Confirms Bitcoin Investment and Startup Support

• PSG has been holding Bitcoin since last year.
• The club plans to invest in Bitcoin startups.
• The announcement was made at Bitcoin 2025.

Paris Saint-Germain (PSG), one of the world’s most popular football clubs, has officially confirmed its entry into the Bitcoin space. Speaking at the Bitcoin 2025 conference, PSG announced it began allocating Bitcoin to its treasury in 2024 and still holds the asset today. This move marks a significant step by a major sports organization in embracing decentralized finance.

The club’s decision to invest part of its treasury in Bitcoin underlines its belief in the cryptocurrency as a long-term store of value. As more institutions adopt Bitcoin, PSG’s announcement sends a strong message about the growing mainstream acceptance of crypto assets.

Supporting the Bitcoin Ecosystem

In addition to holding Bitcoin, PSG is going further by pledging to invest in Bitcoin-focused startups. Pär Helgosson, head of PSG Labs, revealed that the club wants to support entrepreneurs who are building in the Bitcoin ecosystem. The goal is to not only benefit financially but also help grow the network and infrastructure that supports Bitcoin’s future.

This strategic approach suggests PSG is positioning itself not just as a passive investor, but as an active participant in the broader crypto landscape. By funding early-stage companies, PSG aims to foster innovation while aligning itself with the core principles of decentralization and financial freedom.

Football Meets Finance: A Growing Trend

PSG’s foray into Bitcoin is part of a broader trend where sports and crypto intersect. From fan tokens to NFT collections, football clubs are exploring new ways to engage with fans and modernize revenue streams. With its Bitcoin investment, PSG joins a small but growing list of sports organizations integrating blockchain into their financial and operational strategies.

As Bitcoin adoption continues to rise globally, PSG’s bold move could inspire other clubs to follow suit, potentially reshaping the financial playbook of the sports industry.

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