Pineapple Financial Launches $100M $INJ Treasury

• Pineapple Financial announced a $100M $INJ treasury.
• The first buy included 678,353 $INJ worth $8.9M.
• This move highlights deeper fintech-crypto integration.

Fintech mortgage company Pineapple Financial has made a bold entry into the crypto space with the launch of a $100 million Injective ($INJ) treasury. This marks a significant step for the firm as it aligns more closely with blockchain and decentralized finance (DeFi) technologies.

The company’s initial move includes the purchase of 678,353 INJ tokens, valued at around $8.9 million. This investment highlights Pineapple’s belief in the long-term potential of Injective Protocol — a decentralized finance ecosystem known for fast, secure, and fully decentralized trading infrastructure.

What This Means for Fintech and DeFi

Pineapple Financial’s $INJ treasury is more than just a financial decision — it’s a strategic alignment with the future of decentralized finance. By holding a substantial amount of INJ tokens, the company is showing confidence in blockchain-based financial products and their role in reshaping traditional mortgage and lending services.

The move also opens doors for future integrations, where traditional financial services could leverage Injective’s protocol for faster settlements, lower fees, and transparent financial systems. It’s a prime example of how fintech firms are merging with DeFi platforms to stay ahead of the innovation curve.

Crypto Treasuries Are the New Trend

With this $100M treasury announcement, Pineapple Financial joins a growing list of institutions building crypto-native treasuries to hedge against inflation, access decentralized infrastructure, and attract younger, crypto-savvy clients.

This trend may continue as more fintech companies explore digital assets not just as speculative investments, but as core parts of their operational strategy.