Newsmax to Buy Bitcoin & Trump Coin in $5M Crypto Push
Newsmax allocates $5M to buy Bitcoin and Trump Coin as part of a 12-month crypto reserve strategy.

- Newsmax board approves $5M crypto reserve allocation
- Bitcoin and Trump Coin to be purchased over 12 months
- Move signals growing institutional crypto adoption
In a bold move into the world of digital assets, Newsmax Media, a company listed on the New York Stock Exchange, has announced plans to invest up to $5 million in Bitcoin and Trump Coin over the next 12 months. This decision was approved by the company’s board as part of a broader strategy to establish a crypto reserve.
While many major firms have already dipped their toes into crypto—like Tesla and MicroStrategy—Newsmax’s entry adds a fresh dimension, especially with its inclusion of Trump Coin, a politically themed token.
Bitcoin and Trump Coin to Form Reserve
Bitcoin, the world’s largest cryptocurrency, is known for its strong performance and increasing institutional interest. By choosing to invest in Bitcoin, Newsmax aligns with the growing trend of companies holding crypto as a hedge against inflation and fiat volatility.
The inclusion of Trump Coin is more unconventional. Tied to the political branding of former President Donald Trump, the token is part of a niche but growing space of meme and political coins. While it’s unclear how much of the $5 million will be allocated to each asset, the decision signals that Newsmax sees value not only in mainstream cryptocurrencies but also in tokens that resonate with its audience base.
Growing Trend of Crypto Reserves
This move by Newsmax follows a wave of institutional crypto adoption. Publicly traded companies are increasingly viewing digital assets as viable store-of-value instruments. By setting up a dedicated reserve for crypto, Newsmax may also be aiming to hedge economic uncertainties and position itself at the forefront of digital finance in media.
As more media companies explore blockchain and digital assets, Newsmax’s crypto reserve could become a case study for how traditional firms can navigate and adopt cryptocurrency in their operations.