Coinbase Used Strategy to Scale; Now BlockDAG Applies the Same Tactics as Its Presale Nears $600M
Discover how BlockDAG’s leap from Inter Milan to a major potential U.S sponsorship is rewriting Layer 1 marketing, with a $600M presale target and 100M BDAG airdrop driving momentum.

When Coinbase ran its bouncing QR code during the 2022 Super Bowl, it wasn’t just an ad campaign; it marked crypto stepping into mainstream culture. These headline-making moments are more than marketing; they’re catalysts that drive adoption and visibility in waves. Today, BlockDAG (BDAG) is following a similar approach while still in its presale stage, but with a solid Layer 1 product stack in place.
Rather than relying on hype, BlockDAG is delivering with a working infrastructure, including a live testnet and a growing suite of tools. It has an ongoing partnership with global football giant Inter Milan, and details of a significant U.S.-based sponsorship will be made public on June 30. BlockDAG isn’t just another coin; it’s positioning BDAG as a standout digital brand.
$600M Isn’t Just a Goal; It Reflects Intent
BlockDAG has already secured over $325 million in presale funding without backing from institutions. Two major drivers behind this traction are its functioning ecosystem and visible promotions.
With its collaboration with Inter Milan already in play and an upcoming U.S. sponsorship deal announcement on June 30, BlockDAG is emphasizing its commitment to large-scale exposure.
These partnerships are not just for show; they’re part of a broader plan to drive network activity before the coin reaches exchanges. Over 2 million downloads of the X1 mining app, 18,200+ ASIC miners sold, and over 200,000 BDAG holders prove that this push is working. These figures indicate strong participation, not passive interest.
Airdrop Campaign Aims to Fuel Engagement, Not Just Hype
The recent 100 million BDAG airdrop isn’t another basic giveaway. It’s designed to onboard real users across multiple network layers, like testnet activity, presale support, social engagement, and referral participation. Each task contributes to both earning coins and strengthening ecosystem awareness.
This creates a self-reinforcing cycle: people interact, earn BDAG, become active users, and grow the platform. Compare that to Uniswap’s retroactive airdrop, which mainly rewarded past activity without driving pre-launch momentum. BlockDAG flips that approach, using the airdrop to create traction before its official debut.
Lessons from Solana and Avalanche Marketing Playbooks
History shows that early visibility can shape crypto project success. Solana gained traction via sponsorships and influencer promotion. Avalanche pushed its name through public campaigns and ecosystem incentives. These tactics had measurable outcomes: more users, higher TVL, and growing developer ecosystems.
Now, BlockDAG is entering this space ahead of its coin listing. It has already achieved:
- A testnet supporting smart contract and dApp trials
- A no-code tool for dApp deployment
- Plans to host over 1,000 dApps by 2026
- A six-week countdown to the mainnet
- 40% coin distribution at listing
- Active mining pools and community nodes
This groundwork is being laid while BDAG is still in presale. Only for a limited time, the BDAG coin is priced at just $0.0080.
Final Say!
BlockDAG’s promotional strategy leans on coordination, consistent growth, and reliability, not showmanship. Mirroring the best of what Coinbase, Avalanche, and Solana implemented, BlockDAG is acting early, not late. The project has raised $325 million so far, and with a $600 million goal, its foundation appears strong.
The 100M BDAG airdrop campaign emphasizes participation and value. With its U.S.-based sponsorship announcement coming on June 30 and 20 exchange listings revealed during its recent GO LIVE announcement, BlockDAG is taking steps that could secure its mainstream breakthrough. As users continue mining on mobile and ASIC devices, and developers provide testnet feedback, BlockDAG is shaping up as one of the most thoroughly prepared ecosystems ahead of listing.
Early backers have already seen 2,660% growth in their funds since batch 1. Now at $0.0080, BlockDAG is the top crypto project in the Layer 1 space.
Website: https://blockdag.network
Presale: https://purchase.blockdag.network
Telegram: https://t.me/blockDAGnetworkOfficial
Discord: https://discord.gg/Q7BxghMVyu