Bybit Unveils BBU to Target Institutional Crypto Clients

Bybit launches BBU to offer custody, settlement, and tokenized asset services to institutional clients.

Aurelien Sage September 5, 2025 - 9:00 PM

Bybit BBU institutional crypto services launch led by Yoyee Wang

Exchange News

Bybit launches BBU for institutional and enterprise services
Offerings include custody, settlement, and tokenization
Ex-RBC risk analyst Yoyee Wang to lead BBU

Bybit, one of the world’s leading crypto exchanges, is taking a significant step into institutional territory with the launch of Bybit BBU, its new business-to-business division. This move positions the platform to offer tailored crypto solutions to enterprise and institutional clients.

With a focus on addressing the needs of large-scale crypto users, BBU introduces services like third-party settlement, off-exchange custody, and tokenized financial products, tapping into growing demand from professional investors and corporates looking for secure and compliant digital asset infrastructure.

Advanced Services for Institutional Clients

BBU’s offering goes beyond the traditional crypto exchange model. Key services include:

Third-party settlement: Helps clients mitigate counterparty risk while enabling seamless trade settlements.
Off-exchange custody: Designed to keep assets secure and reduce on-platform exposure.
RWA collateral programs: Enables real-world assets (RWA) to be used as collateral in crypto transactions, enhancing liquidity options.
Dual issuance of tokenized products: BBU will offer parallel issuance of tokenized versions of traditional assets, bridging the gap between traditional finance and crypto.
Digital Treasury Asset (DTA) solutions: Enterprises can now manage digital assets as part of their treasury operations, using blockchain infrastructure for improved efficiency.

These services aim to attract hedge funds, banks, trading firms, and fintech enterprises that require advanced digital asset management tools.

Bybit has launched a new B2B division, BBU, to serve institutional and enterprise clients. Services include third-party settlement and off-exchange custody, RWA collateral programs, dual issuance of tokenized products, and digital treasury asset (DTA) solutions. Yoyee Wang, a…
— Wu Blockchain (@WuBlockchain) September 5, 2025

Led by an Industry Veteran

Heading the new division is Yoyee Wang, a former risk analyst and portfolio manager at the Royal Bank of Canada (RBC). Wang brings a wealth of experience in institutional finance and risk management, which will be crucial as BBU caters to high-end clients with complex needs.

Bybit’s decision to bring in someone with such credentials underlines its commitment to institutional-grade offerings, regulatory compliance, and risk mitigation—key concerns for enterprise users in the evolving crypto space.

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