Bakkt Buys 30% of Marusho Hotta, Rebrands as Bitcoin.jp
Bakkt acquires 30% of Marusho Hotta for $115M, rebrands to Bitcoin.jp, and pivots to a Bitcoin-focused treasury strategy.
- Bakkt invests $115M in Japanese firm Marusho Hotta
- The company will rebrand as Bitcoin.jp
- Move signals focus on Bitcoin and digital asset treasury services
Crypto firm Bakkt has announced a bold move: acquiring a 30% stake in Japanese yarn manufacturer Marusho Hotta for $115 million. This unexpected deal isn’t about textiles — it’s about transforming the company into a crypto-centric business. The newly rebranded entity will be known as Bitcoin.jp, a name that reflects its ambitious shift toward becoming a Bitcoin and digital asset treasury platform.
This strategic investment signals Bakkt’s intent to go beyond its original crypto custody and trading services. By rebranding a long-standing industrial company, Bakkt is aiming to establish a stronger presence in Japan and set up a vehicle for corporate Bitcoin holdings, possibly catering to both domestic and international firms looking to diversify their treasuries with digital assets.
Why This Move Matters
Japan has long been one of the more progressive countries when it comes to cryptocurrency regulation. With the rise of corporate Bitcoin adoption, Bakkt’s plan to create a digital asset treasury hub through Bitcoin.jp could tap into a new wave of institutional demand.
Additionally, by acquiring a minority stake rather than a full buyout, Bakkt minimizes risk while testing the waters in Japan’s tightly regulated financial and corporate environment. The rebranding to Bitcoin.jp gives the new entity a clear identity, signaling its future business model and aligning with the growing global interest in Bitcoin as a treasury asset.
What’s Next for Bakkt and Bitcoin.jp?
Although details about Bitcoin.jp’s full business model are still limited, industry watchers expect the company to offer Bitcoin custody, treasury management, and perhaps even lending services to other corporates. This move could serve as a blueprint for how traditional companies might be restructured to enter the crypto space — starting with a name, and followed by a new mission.
It’s a bold experiment in merging old-world industry with the digital asset future. And if successful, Bitcoin.jp could become a leading example of corporate crypto transformation.
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