- Li Lin is launching a $1B Ethereum treasury firm.
- The venture aims to manage ETH and Ethereum-native assets.
- Signals growing institutional trust in Ethereum’s ecosystem.
Li Lin Bets Big on Ethereum with $1B Treasury Launch
In a major development for the Ethereum ecosystem, Huobi founder Li Lin has announced plans to launch a $1 billion Ethereum treasury company. The venture will focus on managing ETH holdings and investing in Ethereum-native assets and protocols, marking a bold vote of confidence in the long-term potential of the world’s second-largest blockchain.
The announcement signals a clear strategic pivot by Li Lin, who previously focused on centralized exchange infrastructure. Now, he appears to be targeting the heart of Ethereum’s decentralized finance (DeFi) and infrastructure layers.
What Will the Ethereum Treasury Company Do?
According to early details, the new firm will operate similarly to a crypto-native asset management and capital allocation platform, but with a sole focus on Ethereum. It will:
- Hold ETH as a reserve asset
- Deploy capital into Ethereum-based protocols, DAOs, and liquidity pools
- Possibly support early-stage Ethereum-native startups
This type of treasury structure is a growing trend among crypto-native firms looking to preserve long-term value while participating in ecosystem growth. With $1B behind it, Li Lin’s move could become one of the largest Ethereum-aligned capital deployments to date.
Ethereum Ecosystem Gains Institutional Momentum
The move comes at a time when Ethereum is increasingly seen as the infrastructure backbone of Web3, powering everything from DeFi and NFTs to rollups and DAOs. With institutions gradually warming up to on-chain finance, Li Lin’s venture could accelerate this shift by acting as both a treasury and investment arm in the space.
This development not only strengthens Ethereum’s credibility but also reinforces the idea that major industry leaders are transitioning from CeFi to DeFi—and putting real capital behind it.
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