Strive to Buy $700M in Bitcoin After Going Public
Strive CEO Matt Cole reveals plans to invest over $700M in Bitcoin once the firm goes public.

- Strive plans to invest $700M+ in Bitcoin post-IPO
- CEO Matt Cole confirms Bitcoin strategy for growth
- Bitcoin seen as key to preserving investor wealth
Strive Asset Management is making headlines after its CEO, Matt Cole, announced a significant shift in the company’s strategy: a plan to purchase over $700 million in Bitcoin once the company goes public. This bold move signals Strive’s commitment to positioning Bitcoin as a core part of its investment portfolio.
In a recent statement, Cole emphasized Bitcoin’s importance in protecting investors’ purchasing power over time. He stated that as Strive becomes a public company, the firm will prioritize Bitcoin alongside other sound money assets to counter inflation and maintain real value.
A Strategic Hedge Against Inflation
Bitcoin has often been referred to as “digital gold” due to its limited supply and decentralized nature. For firms like Strive, which focus on long-term wealth preservation, Bitcoin is increasingly seen as a hedge against fiat currency debasement.
Matt Cole pointed out that government spending and monetary policies are eroding the dollar’s value. As a result, Strive sees Bitcoin not just as an investment, but as a protective tool for its investors’ capital. Cole also hinted that other assets like gold and oil will be part of their allocation, but Bitcoin remains the standout choice due to its growth potential and market adoption.
Setting the Tone for Institutional Adoption
Strive’s announcement comes at a time when institutional interest in Bitcoin is growing rapidly. With BlackRock, Fidelity, and other financial giants already stepping into the crypto space, Strive’s $700M plan further validates Bitcoin’s role in modern portfolios.
The firm’s move could inspire similar asset managers to explore crypto allocations, potentially fueling another wave of institutional investment in the market.
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