BBVA Recommends 7% ETH in Wealth Portfolios

• BBVA advises 3–7% portfolio in BTC and ETH
• Clients with higher risk profiles can allocate 7%
• Bank planning to expand advising beyond BTC/ETH

BBVA Enters Crypto Advisory Arena

Spain’s BBVA, one of the largest European banks, is now actively advising its wealthy private clients to allocate between 3% and 7% of their investment portfolios to cryptocurrencies—Bitcoin and Ethereum—depending on each client’s risk appetite

BBVA Switzerland’s head of digital & blockchain solutions, Philippe Meyer, revealed that since September 2024, the bank has offered “active advisory”—a step beyond merely executing client requests, which it has been doing since 2021..

Risk‑Return Strategy for Wealthy Clients

BBVA’s messaging emphasizes risk-managed exposure:

• For moderate risk profiles, a 3% crypto allocation can potentially enhance portfolio performance with minimal incremental risk .
• For higher risk investors, the bank permits up to 7% in crypto holdings.

This is notable as 95% of EU banks currently avoid crypto altogether, per ESMA stats .

What Comes Next?

BBVA’s crypto advisory is currently limited to Bitcoin and Ethereum, but Meyer confirmed an intention to expand coverage to other major cryptocurrencies by later in 2025 .

BBVA’s move underscores growing institutional crypto adoption, driven by improved regulation (like MiCA), rising crypto prices, and evolving client demand. This positions BBVA ahead of many peers—though others (like Santander) are also exploring crypto or stablecoin products .

Final Take

BBVA’s guidance reflects a strategic shift in private banking: integrating a measured crypto allocation as a regular asset class, not a fringe play. For wealthy clients, a 3–7% crypto allocation—with ETH included—could enhance returns while keeping risk within agreed limits.

This advisory approach marks a milestone: traditional banks like BBVA are now actively recommending, not just facilitating, crypto exposure.

Read Also:

• Stage 9 Goes Wild: Troller Cat Rickrolls the Market as the Best 100x Crypto with 18x Gains, While Pepe and Gigachad Hold Strong
• Bitcoin on Pace to Eclipse Gold: Billionaire Salinas Says
• BlockDAG Drops A Full 6-Week Launch Plan as LTC Drops 10% & PEPE Holds $1.64B Volume Amid 12% Fall
• Trump Family Cuts Stake in World Liberty Financial Venture
• Australian Digital Dollar Stablecoin Launches on Hedera